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Mine Collection wins Henry van de Velde Label

Mine Collection wins Henry van de Velde Label
23 01 2014

 The Mine Collection by Studio Segers

is proud to carry the prestigious Henry van de Velde Label 2013  


Seating manufacturer, De Zetel NV from Ardooie (Belgium), is the last manufacturer of wooden chairs in the Benelux and is unique in the market. Thanks to the co-operation with designers and (interior) architects the company succeeds in presenting innovative collections for the home and contract market over and over again. This time, De Zetel has obtained a prestigious Henry van de Velde Label 2013 through the Mine Collection,designed by Studio Segers. Since 2006 Design Flanders has been awarding the Henry van de Velde labels to innovative, formally well-conceived designs and technically sophisticated products and projects. It is a quality label recognized and acknowledged at home and abroad. An award to draw the visitor’s attention with at the fair Maison & Objet on 24-28 January 2014 in Paris!


Mine Collection

 The Mine collection was created by Studio Segers, the design office of Wim Segers, product designer, and his wife, Rita Westhovens, graphic designer, along with their son Bob Segers and his wife, Marjan Brants. The Mine collection includes chairs, stacking chairs, armchairs, stools and matching tables. These were developed in such a way that they can be mass-produced. The tables are available in various sizes and are modular. The supporting structure is made of solid oak. The seat and backrest are made of plywood, the table tops of solid oak. The collection is available in different colours.


The furniture is finished with a matt PU varnish allowing the natural wood structure to shine through. Seat and seat back can be upholstered, printed or laminated, offering endless possibilities. The four round solid wooden legs are connected by a cross-connection. The legs show a slight inclination towards the seat and back, which is not only visually balanced, but also ensures the necessary stability. Mechanical dowel pin-hole connections ensure a minimum of residual waste. 

The structure of the seating furniture and tables from the Mine collection is simple and extremely stable with a limited number of invisible connections, which still allows attractive pricing. The slight inclination of seat and back, combined with a slight bending of both parts and ergonomically correct dimensions guarantee optimal seating comfort.


Collections tailored to different target groups


Besides supplier of European furniture manufacturers De Zetel is also active in the project market,  particularly within the field of care and catering. In order to perfectly meet the needs of these different target groups, The Zetel developed four collections: 

  • Z-Creations: focuses on the catering industry and project market via cross-pollination with creative talents such as designers and (interior) architects;
  • Z-Comfort: stands for pure comfort and ergonomics tailored to the healthcare sector;
  • Z-Classics: comprises timeless designs for furniture manufacturers and project designers;
  • Z-Church: is based on the long-time tradition and craftsmanship of the creation of a wide range of church chairs and other chairs for monumental buildings.

The collections are developed under the direction of an art director. At the end of 2013, interior and product designer Lieven Musschoot was hired as art director for De Zetel. "The objective is just to bring added value to a seat, that little extra compared to an ordinary chair ... that's art," says Lieven Musschoot. He attended the Higher Institute for Architecture Sint-Lucas in Ghent to become an interior designer. Since 2009, he has run his own office for interior design and product development, BVBA Lieven Musschoot. He is active in very various fields, from private homes to public buildings, retail and restaurant design.



Photo: Lieven Musschoot

© Rennie Geldhof




The segment De Zetel is most proud of, is Z-Creations. Geert Behaegel, managing director of De Zetel, says the following about Z-Creations: "Z-Creations appeals to architects and designers such as Bob van Reeth, Studio Segers, Stefan Schöning, Luc Vincent, and so on. The solid wooden chairs are an epitome of design and quality to be customized on request." His son, David Behaegel, adds the following comment: “Z-Creations was created to meet a design-oriented demand along with the need for affordable prices. Since we are facing an ever changing market, it is a priority to keep up with trends and interests. Z-Creations is a perfect example hereof: a trendy collection at a fair price.”


Limited ecological footprint 

De Zetel takes pride in honesty and sustainability. Geert Behaegel: "A sustainable production process starts with the purchase of raw materials; only the best wood is purchased. We work as FSC and PEFC certified company exclusively with wood from sustainably managed forests. Both the drying of the wood and bending are done in-house, since both techniques require highly specialized knowledge. During the finishing process, the chairs and tables are treated with a water-based colour and varnish." De Zetel was also a pioneer in hydro-finish, thus limiting harmful emissions to a negligible minimum. The company explicitly chooses to apply less and less lacquers.”

“Actually, we concentrate fully on sustainability and respect for materials and people. We consider sustainability a broad concept. Sustainability manifests itself in lasting relationships with customers, suppliers and staff. Of course, we also are committed to respecting our environment. We receive our raw materials from Mother Nature, hence it goes without saying that we should treat her with respect. Therefore the factory and the offices, for example, are exclusively heated with recycled wood waste", says Geert Behaegel. The energy is generated by photovoltaic panels on the roof of the company building.


Online communication


Recently De Zetel installed a new website: The intention is to present the various collections via a common platform, whereby authenticity and craftsmanship take center stage. In the meantime, De Zetel has also developed its own Facebook page:


Seating manufacturer De Zetel  NV in Ardooie (Belgium)  is specialised in the production of wooden chairs and tables for the home and contract market. De Zetel is a fourth generation family business. We have already been demonstrating our passion for wooden chairs on a daily basis for more than 90 years. What started in 1924 as a small furniture company has grown to become a trendsetting chair manufacturer. De Zetel stands for timeless designs, sustainable entrepreneurship and high seating comfort. The company achieves a turnover of 7.2 million euros and employs 80 persons. The year 2013 saw the production of 175,000 chairs.


For more information:


New website!


Geert Behaegel, managing director


Tel: +32 (0)51 48 09 50


Paul Verbeke, Sales Manager Belgium, France and Germany


Tel: +32 (0)51 48 09 60 - Mobile: +32 (0)497 50 31 97


David Behaegel, Sales Manager UK, The Netherlands, Scandinavia, Denmark, Australia


Tel: +32 (0)51 48 09 60 - Mobile: +32 (0)473 53 19 18


Visit us at Maison&Objet, 24-28 January 2014, Paris, Stand D9, Hall 8 NOW

We are also present at Design District, 21-23 May 2014 in Zaandam (NL)

and Contract Contact in Brussels


Upon simple request high-resolution photos can be obtained from Nico Cardoen (De Zetel), tel.  +32 (0)51 48 09 58 or e-mail:





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